Privacy policy

Last Updated: 29 March 2025

This Privacy Policy explains how Astelle ("we", "us", "our") collects, uses, discloses, and protects your personal information when you visit astelle.co.uk (the "Site") or use any of our services (the "Services"). By using our Services, you agree to the terms of this Privacy Policy.

1. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for legal and operational reasons. When updates occur:

  • The revised version will be posted on this page

  • The "Last Updated" date will be amended

  • Additional notifications will be provided where legally required

2. Information We Collect

The information we collect depends on how you interact with our Site and Services.

a. Information You Provide

We may collect the following personal information directly from you:

  • Contact details: name, email address, phone number, billing/shipping address

  • Order information: items purchased, payment confirmation, delivery details

  • Account details: username, password, login credentials

  • Customer support information: messages, enquiries, and related communications

Certain features require this information. If you choose not to provide it, some functions may not work properly.

b. Information Collected Automatically

When you browse the Site, we automatically collect certain information using cookies and similar technologies:

  • Device type and operating system

  • Browser type and version

  • IP address and location (approximate)

  • Pages viewed, links clicked, time spent on pages

This data helps us improve Site performance and user experience.

c. Information From Third Parties

We may receive information from:

  • Shopify (platform provider)

  • Payment processors (for payment verification)

  • Analytics, advertising, and technology partners

Third-party partners process your information according to their own privacy policies.

3. How We Use Your Personal Information (GDPR Legal Basis)

a. To Provide and Manage the Services (Contract)

We use your information to:

  • Process and fulfil orders

  • Provide order updates and delivery information

  • Manage accounts and customer preferences

  • Deliver purchased products

b. Marketing and Advertising (Legitimate Interest)

We may send marketing communications or show personalised ads. You may opt out at any time.

c. Fraud Prevention and Security (Legitimate Interest)

We use data to detect, prevent, and respond to fraud, misuse, or security issues.

d. Customer Support and Service Improvement

We use information to respond to enquiries, troubleshoot issues, and improve our Services.

4. Cookies

We use cookies to operate, improve, and personalise your experience. You may disable cookies through your browser; however, some features may not function properly.

For information on Shopify’s cookies, visit: shopify.com/legal/cookies

5. How We Share Personal Information

We may share data with:

  • Service providers (payment processors, logistics, IT support)

  • Business and marketing partners

  • Legal authorities (where required)

  • Third-party tools you choose to interact with (e.g., social media)

We do not sell your sensitive personal information.

6. Third-Party Links

Our Site may link to external websites. We do not control or endorse their privacy practices. Please review their policies before sharing information.

7. Children's Data

We do not knowingly collect information from individuals under the age of 16. If you believe a child has provided personal data, contact us for removal.

8. Data Security and Retention

While no system is 100% secure, we use reasonable safeguards to protect your data. We retain information only as long as necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce policies

9. Your Rights (UK/EEA GDPR)

Depending on your location, you may have rights to:

  • Access personal data

  • Request correction or deletion

  • Restrict processing

  • Request data portability

  • Withdraw consent

  • Opt out of marketing

We may request identity verification before fulfilling requests.

10. Complaints

If you have concerns about how we handle your data, contact us directly. You may also file a complaint with:

  • UK: Information Commissioner's Office (ICO)

  • EEA: Supervisory authorities listed via the European Data Protection Board

11. International Transfers

We may transfer personal information outside your home country. Where required, we implement safeguards to comply with data protection laws.

12. Contact Information

Store Name: Astelle
Legal Entity / Data Controller: JP Global Goods Limited
Address: Grosvenor House, 11 St Paul's Square, Birmingham, B3 1RB, United Kingdom
Email: support@astelle.co.uk
Phone: +44 7564 428800
Hours: Monday–Friday, 9 AM – 5 PM (GMT/BST)